This solution focuses executives on overcoming the tendency to employ their preferred thinking style in incongruous situations. For example, executives with a financial background would be more likely to view the performance of a business from an objective and data driven-perspective, and thus be seen as “numbers-driven” and “risk-averse” rather than take the “risk” of anticipating what the business might look like from a strategic perspective. From an applied perspective, Think Differently covers organization performance centered around: