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How to Make Choosing Easier

Category: Videos  |  Author: Laura Ellis  |  1 Comment

We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

One response to “How to Make Choosing Easier”

  1. Your site makes it very easy to learn, comment and share!

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