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How to Make Choosing Easier

Category: Videos  |  Author: Laura Ellis  |  2 Comments

We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

2 responses to “How to Make Choosing Easier”

  1. Your site makes it very easy to learn, comment and share!

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